shanvsn

Points: 16,285, Level: 81

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Cartoon Channel Boomerang which is a sister channel of Cartoon Network and Pogo commenced testing on Dialog TV yesterday. Most subscribers were surprised since the name "Boomerang" appeared on the list alongside "Bloomberg". Now the channel is still scrambled for many users since it may still be on testing mode.

Will Dialog take the "Bloomberg" path and add this channel only to the Rs 1949/= package or will they take decide to do some damage control and add this channel for their lower level packages too? Dialog can expect more competition to hit them since "Airtel Digital TV" launched in India today and I am certain that they will enter Sri Lanka also within the next year.

Whether Dialog TV decided to hoodwink the business minded individuals in Sri Lanka by adding "Bloomberg" to the highest package in order to force them to upgrade for some classy business news will only be known once they carry out a package allocation for "Boomerang".

As mentioned in one of our posts last year we reiterate that Dialog TV behaved very foolishly by introducing the Rs 1949/= premium package and are now they are even more foolish by allocating channels only to it and ignoring the Rs 1400/= premium package subscribers. Many Dialog TV subscribers who can afford it are purchasing alternative connections and it is only a matter of time before others do so themselves. At present the threat of PEO TV is minimum since their present strategy would mean that with all the Dialog TV channels on PEO TV will make it more expensive that Dialog TV but since PEO TV operating costs are much lower it will only be a matter of time before they reduce rates. As stated before Dialog TV should reduce subscription rates and target more subscribers in order to become profitable.

Please keep us updated on the latest on Dialog TV as the days progress.

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shanvsn

Points: 16,285, Level: 81

Level up: 87%, 65 Points needed

Activity: 100%

According to information being received the Kids cartoon channel "Boomerang" has been added to the premium packages of Rs 1949/= and Rs 1400/=. An advertisement in the Daily News indicates that the channel is activated for the Rs 1949/= premium package, however it is available on the old DTV Rs 1,400/= package too. The Rs 1,400/= package may not have been mentioned in the newspaper advertisement since it is not valid anymore.

If all the other channels are added to the Rs 1400/= and Rs 1949/= premium packages it would certainly indicate that the reason Bloomberg TV was added to the Rs 1949/= package was to make business organizations and businessmen who may require the news broadcast by this channel upgrade to the Rs 1949/= package.

Only time will tell whether this is the tactic adopted by Dialog TV.

Please update us on the latest on Dialog TV as the days progress.

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