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WatchIndia.tv, the Internet's premier broadcaster of online Indian television is proud to announce a partnership with Tata Communications' leading International calling service provider - trueroots. Customers of both companies' will be able to claim exclusive promotional offers on Indian TV content and Calling plans.

Sanjay Prahab, Marketing Director of WatchIndia.TV says, "This partnership is a logical extension to our service offering, both WatchIndia and trueroots customers will instantly enjoy the benefits of this agreement."

By enabling exclusive offers through IPTV on Indian TV channels and International Calling service, this partnership aims to bring NRIs across the world closer by keeping them linked to relatives and friends across the sub-continent.

The two companies have joined forces to bring ex-pat Indians around the world closer. By enabling discounted on line Indian TV channels combined with discounted overseas calls the partnership aims to create a smaller Hindi World bringing comfort and familiarity to those far away from family and friends.

"WatchIndia is very excited to announce this partnership with Trueroots. As a Watch-India TV subscriber, our members will be automatically entitled to 35% Extra Talk time FREE when they subscribe to Trueroots" continued Sanjay.

Commenting on this announcement Christopher Almeida, Sr. V.P - Global Voice Solutions, Tata Communications said, "At trueroots, we design our products and services to ensure our customers have a delightful experience. The association with Watch India TV, will enable our viewers to enjoy their favourite Indian Television sitcoms, even though they are away from home. The partnership with WatchIndia will enable us to reach potential customers in the US, UK and Canadian markets."

Trueroots is a world class Internet call service from Tata Communications, the global leader in global international voice. Trueroots is an International calling service that offers attractive rates on long distance calls from the US, UK and Canada. Trueroots enables customers to make economical calls to India, Pakistan, Bangladesh, Sri Lanka along with over 200 countries world wide.

About WatchIndia.TV:

WatchIndia.TV is the first site from Live Asia TV, an innovative new Internet Television company, whose goal is to bring ethnic Asian programming to those residing in the Diaspora. WatchIndia.TV partnered with top rated networks in India including: Zee TV, Zee Sports, Zee Marathi, Zee Telugu, Zee Bangla, Zee Kannada, Zee Punjabi, Zee Cinema, Zoom, Times Now, Aastha, NDTV Profit, The Bollywood production house - Shemaroo Entertainment, , NDTV Imagine, 9X and 9X Music and ETV Network. WatchIndia.TV offers a unique service with a great value, better quality and more flexibility than traditional satellite providers

About Trueroots from Tata Communications:

Trueroots from Tata Communications is a world class calling service that offers competitive rates on International long distance calls, along with unmatched voice quality, value added services and convenience features. Available in the US, UK and Canada, trueroots enables customers to make International calls to India, Pakistan, Bangladesh, Sri Lanka and over 200 countries across the world.

With trueroots, customers can be assured of Superior Voice Quality at competitive rates, no hidden costs & a host of value added features like - Auto Top-Up, Pin-less dialing, International Roaming, Speed dialing, Follow On Call to name a few."

Tata Communications is a leading global provider of a new world of communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.

For more information on trueroots, please visit Trueroots.us | India Calling Card Online by TATA - India Phone Cards. Trueroots.co.uk | India Calling Card Online by TATA - India Phone Cards. Trueroots.ca | India Calling Card Online by TATA - India Phone Cards.

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